Ogilvy SVP Global GCD + Experiential + New Business // officially made the leap into a creative hybrid role...
Leading the Morton Salt brand. Overseeing special projects for Joffrey Ballet, Vosges Chocolate, National Childrens Museum. Leading Mrs.Meyers & Caldrea - creating fully integrated programs to drive global growth. Overseeing work across multidisciplinary teams and partner agencies (PR, shopper, experiential & digital). Also leading select Corporate Social Responsibility projects for SCJ Johnson/Windex.
2016 - 2018:
O+M VP Executive Director of Experiential // started something new...
Launched Ogilvy Dept. of Experiential, working on American Express, IBM, Ford and others (while continuing in Global GCD roles on various AOR accounts).
2016 - 2017:
O+M Global ECD // stepped in as acting ECD...
Served as creative lead for various Kimberly Clark brands, while also leading new business for Depend, Plenitude, Poise, in UK, South American, Australia, North America. Developed evolved brand platform and category positioning for SCJ acquisition Mother Dirt.
2014 - 2016:
Global Group Creative Director // took on a new global role...
Stepped into co-Global GCD role to lead the world’s largest home fragrance brand (Glade), leading teams in Ogilvy offices across the globe, from UK, to Argentina, Asia, etc. to create 360 degree brand campaigns. Overseeing work across multidisciplinary teams and partner agencies (PR, shopper, experiential & digital). Continued to lead creative for Mrs Meyers & Caldrea for integrated, traditional, experiential, digital and social brand campaigns and new category launches.
2010 - 2014:
Group Creative Director // kicked into another gear...
Pitched and won Truvia account for fully integrated launch of a new brand into a new category. Work was featured in Communication Arts and earned an Effie. Pitched and won the worlds largest modular carpet company INTERFACE / FLOR to introduce new innovations to both B2B and consumer segments. Created a new platform for global powerhouse Unilever’s Suave brand, the #1 hair care brand by volume. All while continuing on Dove, helping to launch the Dove Campaign For Real Beauty into more global markets.
2005 - 2009:
Creative Director // got promoted...
Began developing fully integrated campaigns for Dove, launching new product innovations and brand extensions into new markets across the world. From Mens lines, to haircare, anti-aging to more lotions. Created a newsprint campaign for new technology for Motorola. Developed a new positioning for Kotex called Red Dot. While on new business teams for Kraft, Oscar Meyer & Huggies I continued honing a voice speaking to mom culture. All while continuing on Dove, helping to launch the Campaign For Real Beauty into even more international markets.
1999 - 2005:
Senior Art Director to Associate Creative Director // learned the ropes...
Developed print and outdoor for Craftsman. A new social campaign for Ford. Began cutting my teeth in the world of selfcare by launching new innovation platforms for Dove, including deodorant, lotion, cleansers. This would be the beginning of transitioning Dove from a bar soap to a beauty platform.
1999 – 2001:
Ogilvy Sr Art Director // stepped into new role in new shop...
Worked on Breyers, Kenmore, Ameritrade, Craftsman. Learned the art of film production and agility by shooting 30 commercials in my first year for retail giant Sears.
1997 - 1998
The Leap Partnership, Art Director // starting over.
Went back to school (Chicago Portfolio School). Quit my job & started a new one, at a newcreative boutique, working on Michelob, Hardees, CBS Sportsline, and Michelob Amberbock. Helped evolve brands from traditional media channels into the new frontier of digital.
1996 - 1997
The Core, Jr. Art Director // getting started...
It was in this shop that I learned the craft and discipline of storytelling across BtoB and direct for insurance and finance.