For the launch: Windex Ocean Plastic

Windex teamed up with Bloomingdale's to convey the importance of saving the oceans from plastic. As part of the collaboration, we launched a fully integrated program that included: an interactive experience that uses virtual reality to show the beauty of the ocean, a redesign of the famous Bloomies bag into a 00% recycled ocean plastic, a flagship window takeover, customizable Designer packaging to support your favorite beach, and a 100ft art installation ‘2000 school of fish’ of entirely recycled plastic.

Results : 617 million impressions in the first month.

FORBES : “An unexpected brand partnership’